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    <lastmod>2025-02-15</lastmod>
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      <image:title>Work</image:title>
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      <image:title>Work - Kaspersky Lab NA Partner Conference</image:title>
      <image:caption>Provide end-to-end creative support for guests and hosts. Role: Creative direction, design</image:caption>
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      <image:title>Work - Mendix 2018 Kickoff</image:title>
      <image:caption>2000+ employees across event app, signage, presentations, swag, and more. Role: Creative direction, strategy, design, script</image:caption>
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      <image:title>Work - Multi-channel Campaign</image:title>
      <image:caption>Establish marketing campaign look n’ feel for all storytelling touch points. Role: Creative direction, design</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/560caa0ae4b05e528fb8ce32/1530577765292-0TPXXMFDQIT651WEV8MH/Original+Copy.png</image:loc>
      <image:title>Work - PC Connection Get S.M.A.R.T. Campaign</image:title>
      <image:caption>B2B campaign with microsite with advanced jquery, custom Sitecore backend, graphics, icons, print, ads, and more. Role: Creative direction, design, strategy, copy View microsite</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/560caa0ae4b05e528fb8ce32/1536851322424-UO0990B9GDFF812Z9N9K/web+headers+university.png</image:loc>
      <image:title>Work - University Subbrand design</image:title>
      <image:caption>Create and define look n’ feel for University Program subbrand. Role: Creative Direction See website</image:caption>
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      <image:title>Work - Mendix Developer Community Redesign</image:title>
      <image:caption>Redesigned and launched new responsive Mendix community complete with training, documentation, and more. Role: Creative direction View website</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/560caa0ae4b05e528fb8ce32/1537844059473-QNG2PKYQRICF59MB6UMM/mailer-mockup-1.png</image:loc>
      <image:title>Work - ABM Direct Mailer</image:title>
      <image:caption>Tell a new story to bring business and IT teams together. Welcome letter, conversation cards (ice breakers), glass wear, and more. Role: Creative direction, strategy, copy</image:caption>
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      <image:title>Work - 2018 Mendix Kickoff</image:title>
      <image:caption>300+ employees across event app, signage, presentations, swag, and more. Role: Creative direction, strategy, design, script</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/560caa0ae4b05e528fb8ce32/1530493672394-EF0I3LZ2F1CV730U6C67/MX-brandguide.png</image:loc>
      <image:title>Work - Mendix 2017 Rebrand</image:title>
      <image:caption>Rebrand Mendix from the ground-up to be a modern, optimistic, and product-driven brand. Role: Creative direction, design, messaging, copy</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work - Foreshock Editorial Blog Series</image:title>
      <image:caption>Role: Art direction, digital strategy, logo design View series</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/560caa0ae4b05e528fb8ce32/1575259086328-6EL5XC60NH3VG9YUWRML/Seismic-Shift-2019-19.JPG</image:loc>
      <image:title>Work - Seismic Shift 2019</image:title>
      <image:caption>800+ Customer event over 3 days Role: Creative direction, strategy, digital, design, copy &amp; messaging View website</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/560caa0ae4b05e528fb8ce32/1576509655409-SPIOXVONGS7XRDQMPVQC/RPRW-Banner-Social-silo.png</image:loc>
      <image:title>Work - #RPRW Campaign</image:title>
      <image:caption>Role: Creative direction, design, copy, script</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
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      <image:title>Work - Extraordinary places summer campaign</image:title>
      <image:caption>COVID summer campaign to encourage customers to rethink their spaces with Grommet products. Role: Creative direction, strategy</image:caption>
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      <image:title>Work - Grommet brand TV spot</image:title>
      <image:caption>An evergreen brand focused commercial, complete with retargeting ads, generating 4x ROAS. Role: Creative direction, script Budget: $20k Timeline: 45 days Agency: Buff Motion</image:caption>
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      <image:title>Work - Mendix 2019 Rebrand</image:title>
      <image:caption>Reinvent the Mendix brand, focusing on brand moments and stories with a nod to those who actually do: The Makers. Role: Creative direction, design strategy, positioning, project management</image:caption>
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    <image:image>
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      <image:title>Work - Grommet 2021 Rebrand</image:title>
      <image:caption>Reinvent the Grommet brand, focusing on small businesses, elevating their personalities, and bringing to life products in fresh ways.</image:caption>
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    <image:image>
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      <image:title>Work - 2023 G2 Best Software</image:title>
      <image:caption>Annual campaign featuring the year’s most highly rated software. Organically driven: 70k website views, 110k impressions with 20% engagement, 5% increase in social followers on LI. Role: Creative Direction</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/560caa0ae4b05e528fb8ce32/1737517594297-4E1HHJ8Z2JJFIS358XPS/R2R_OOH-1.png</image:loc>
      <image:title>Work - Reviews to Revenue G2 Campaign</image:title>
      <image:caption>A newly launched campaign that aims to answer the question “What’s the power of a review?”. Role: Creative Direction, campaign strategy, copy Timeline: 3 weeks</image:caption>
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    <image:image>
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      <image:title>Work - G2 for Sales Campaign - Sizzle reel</image:title>
      <image:caption>Your next ‘yes’ has never been closer. Campaign aims to share how G2 enables sales teams to close more deals, faster. Role: Creative direction, video and art director See live webpage.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560caa0ae4b05e528fb8ce32/1737520704555-7DY6FF451HGUZ166P70Y/Screenshot+2025-01-20+at+11.57.38%E2%80%AFAM.png</image:loc>
      <image:title>Work - FY25 G2 Kickoff Event</image:title>
      <image:caption>In-person and virtual event, with signage, presentations, swag, and more. Role: Creative direction, event strategy, design</image:caption>
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  <url>
    <loc>https://www.mikepuglielli.com/contact</loc>
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    <lastmod>2025-01-30</lastmod>
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  <url>
    <loc>https://www.mikepuglielli.com/intro</loc>
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    <priority>0.75</priority>
    <lastmod>2017-11-24</lastmod>
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      <image:title>Portfolio</image:title>
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  <url>
    <loc>https://www.mikepuglielli.com/moreau</loc>
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    <priority>0.75</priority>
    <lastmod>2018-06-13</lastmod>
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      <image:title>Mendix</image:title>
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      <image:title>Mendix</image:title>
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      <image:title>Mendix</image:title>
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  <url>
    <loc>https://www.mikepuglielli.com/kasperskylab</loc>
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    <priority>0.75</priority>
    <lastmod>2017-11-24</lastmod>
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      <image:title>Kaspersky Lab</image:title>
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      <image:title>Kaspersky Lab</image:title>
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    <image:image>
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      <image:title>Kaspersky Lab</image:title>
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      <image:title>Kaspersky Lab</image:title>
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  <url>
    <loc>https://www.mikepuglielli.com/see-more-of-mikes-work</loc>
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    <priority>0.75</priority>
    <lastmod>2017-11-13</lastmod>
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      <image:title>See more</image:title>
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  </url>
  <url>
    <loc>https://www.mikepuglielli.com/about-2</loc>
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    <priority>0.75</priority>
    <lastmod>2025-01-30</lastmod>
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      <image:title>About</image:title>
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